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Logan Township, NJ — Mitsubishi Fuso Truck of America, Inc. (MFTA) has announced that it has signed eight new Canadian dealers to its network so far in 2009, and expects to add at least three more, expanding its dealer network across the country by nearly 50%.
Business opportunities created by the closure of Sterling, and the announced cutbacks in model lineups by Isuzu/GMC and Hino have spurred the company to aggressively pursue top dealers in Canada. According to Mike Rumsey, vice president, sales operations, “We’ve always found Canada a good market for our trucks. Fusos are rugged and known for their reliability, which is particularly valuable in tough operating environments. Our exclusive warranty package helps owners control their costs, and predictable costs help any company build profitability.”
MFTA recently announced that it will continue its industry-exclusive 3+4+5 Warranty package for its 2010 model year trucks. This warranty package includes a 3-year bumper-to-bumper warranty, a 4-year rust-through warranty, plus a 5-year/280,000 km (FE/FG models) or 5-year/400,000 km (FK/FM models) powertrain limited warranty.
Regarding the warranty, Mr. Rumsey notes, “One thing not everyone realizes right away is that our 5-year warranty includes not only the expected engine and drive train components, but also bolt-on components like the starter, alternator, water pump — even the turbocharger. No one else in the business matches that level of commitment to its customers.” Mitsubishi Fuso dealers have complete details.
As for Canadian operations, the company reports that sales have been accelerating for several years. “It took us just over five years to sell our first 1,000 trucks in Canada. It only took an additional 26 months to sell our second 1,000, and that pace continues to accelerate,” says Rumsey. The new dealers we’ve signed this year are crucial to our growth plans going forward, and we will continue to identify new dealer opportunities.
About Mitsubishi Fuso
Headquartered in Logan Township, N.J., Mitsubishi Fuso Truck of America, Inc. is a subsidiary of Mitsubishi Fuso Truck and Bus Corporation, Kawasaki, Japan, an integral part of the Daimler Trucks Division of Daimler AG. MFTA markets a complete line of Class 3 through Class 7 diesel-powered, medium-duty cabover trucks through more than 190 dealer locations throughout the United States and Canada. Currently, more than 90,000 Mitsubishi Fuso standard, 4-wheel-drive and crew cab trucks in the U.S. and Canada fulfill the transportation needs of a wide variety of businesses and industries, including beverage, catering, refrigerated and dry cargo delivery fleets, vehicle recovery, towing, pest control, plumbing, light construction and landscaping.
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